As the lead designer for Engage, the first augmented reality app for hidden city adventures, I was responsible for developing the mobile application from wireframe to production. This involved working with Exar Studios in London, Ontario, to create AR experiences focused on arts and culture in cities worldwide.
One of the key challenges I faced in this role was developing design solutions across a variety of mobile platforms while maintaining a consistent brand and creative design. To accomplish this, I worked closely with project managers to communicate ideas through mockups and lookbooks, and I collected feedback to refine my approach and align with their criteria.
In addition to creating the app itself, I also played a key role in developing a customized, multi-purpose design system for both the product and marketing. This involved creating a cohesive visual language usable across a variety of applications and ensuring the design system was easy to use and understand.
Design System
Buttons
Input Field
Drop Down
Apple Watch
Product Card
Content Block Templates
Designed in Figma for sales & marketing teams
App Screens
Client Portal UI
Marketing
